Why we invested in Kuikads
How GenAI is Reshaping Marketing Performance
Kuikads is building a SaaS platform that allows businesses to generate fully personalized videos at scale, on demand, each one dynamically created based on real-time data and tailored to the customer.
The Challenge: High-Conversion Format, Low Scalability
We’re witnessing a generational shift in how content is created. Generative AI has transitioned from the fringes of experimentation to the core of modern workflows, transforming how we write, design, code, and communicate.
Simultaneously, video content has emerged as the dominant medium for mass communication. People now consume almost 20 hours of video content per week, a figure that has grown by more than 60% over the last five years1. Whether it’s a product recommendation, a support message, or a marketing campaign, video consistently outperforms static formats across engagement, retention, and ROI.
Yet, despite its proven impact, most companies still struggle to scale personalized video. Traditional workflows are time-consuming, expensive, and resource-intensive, making true 1:1 communication impractical for all but the largest teams.
The Solution: Personalized Video, Instantly and at Scale
Kuikads solves this problem with a fully automated video generation engine that’s accessible via API. Unlike platforms that customize names within static templates, Kuikads builds each video from scratch, adapting every element based on first-party user data.
The result? Millions of personalized videos, created in seconds, distributed across major channels, and measurable in real time.
Example use cases include: (i) cart abandonment recovery, (ii) product recommendations and up-selling offers (iii) usage summaries and loyalty rewards, (iv) reactivation and retention campaigns, and (v) onboarding messages
Best of all, Kuikads requires no technical expertise to implement. Brands simply plug into the API, define their data schema, and receive production-ready videos customized for each user interaction.
Ultimately, by focusing on high-ROI marketing use cases, Kuikads delivers deeply personalized video experiences that convert, upsell, and retain, without the traditional overhead.
A World-Class Team with Commercial and Technical Depth
Founded by a globally minded team, Kuikads brings together exceptional commercial know-how and deep technical expertise.
Tom Stevens (CEO) and Jaime Zaballa (CRO) lead the commercial strategy, bringing experience from fintech, e-commerce, and enterprise sales.
Jack Stevens (CTO) and Vadim Fedorov (CSO), a PhD expert in computer vision and real-time rendering, drive the platform’s technical development.
Together, they combine agile execution with deep domain expertise, enabling them to move quickly, build defensible advantages, and gain early traction in key verticals.
Strong Traction in a Growing Market
Kuikads is gaining strong commercial traction, with paid pilots secured at a global optical brand and a prominent online education platform. Most recently, the team is working with a leading European telecom to produce over 2 million personalized videos.
This momentum comes as the digital advertising market spending exceeds $500B, growing at a 15% CAGR (2017-2025)2, with short-format video emerging as the fastest-growing segment3. At the same time:
Generative AI is dramatically reducing the cost and time required to produce content.
Omnichannel platforms now make it easy to integrate personalized video across CRM, email, and messaging tools.
Our Investment: Backing the Future of Video Personalization
We’re proud to lead Kuikad’s pre-seed round. Our conviction is grounded in three core beliefs:
Video is the most effective channel in digital marketing, and personalization amplifies its impact.
GenAI is reshaping marketing infrastructure, and Kuikads is building at the core of this shift.
Kuikad’s team combines the vision, speed, and expertise to lead a new category.
In a world where attention is scarce and performance is everything, we’re excited to partner with Kuikads as they transform personalized video into a scalable, automated growth engine.